every idea has a life
the essence of our brand
01
VISION AND MISSION
imago venture studio’s vision is to establish an INNOVATION ECOSYSTEM that creates opportunities for entrepreneurs to develop an entrepreneurial career model and build exciting business ventures. Our promise is to assemble great teams, give them access to a pool of resources, spin their projects off into successful startup ventures and nurture them on their journey from idea to exit.
02
FULL-STACK STUDIO MODEL
Incubation without the full set of resources makes no sense and likely to set projects up for failure. Duplicating these resources with every single startup incubated makes even less sense. The imago venture studio model builds on a set of in-house capabilities and resources that we lend to each project team we build together with under our guardianship whilst carefully considering their real needs in every single stage of their lifecycle.
03
THE HiQ CONNECTION
Initiatives under the HiQ brand are INNOVATION ECOSYSTEM ENABLERS that create international market expansion opportunities for tech startups. HiQ Global, HiQ 360º and HiQ Connect all aim to build the strength of existing startup and innovation ecosystems by helping them connect and diversify. With full access to HiQ, imago venture studio will tap into a network of 300+ institutional partners and a pool of 50+ senior advisors to build great products and launch innovative companies in 20+ countries in Europe and Southeast Asia.
04
MULTI-MARKET VENTURE BUILDING
The idea of a multiple market-based venture building is to engage a network of partner organisations and individuals at various stages of the full venture building journey from multiple countries. This allows us to start ideation in country “A”, product development and incubation managed by the Studio in country “B” with commercialisation and growth taking place in both or either country “A” and country “B” oering our startups access to regional markets. The organisational structure is light, agile and flexible and the strength of the organisation derives from its network-like set up that allows it to expand its resources beyond its in-house capacity but also to oer access for its ventures to international markets through multiple channels.
- • right timing
- • TEAM
- • grit and resourcefulness
- • experience running a business
WHY STARTUPS
succeed
fail
- • the idea trap
- • the fundraising death zone
- • the startup journey: an emotional roller-coaster
- • failure to find product-market-fit
WHY STARTUPS
succeed
fail
- • right timing
- • TEAM
- • grit and resourcefulness
- • experience running a business
- • the idea trap
- • the fundraising death zone
- • the startup journey: an emotional roller-coaster
- • failure to find product-market-fit
industry experience
85%
more likelyto succeed
more grit
45 years
elevating startup success:
venture studio impact on rapid growth, efficient funding, and expedited exits
the studio advantage
• generating faster traction • exit faster • better IRR & TVPI • de-risking the startup journey • closing investment rounds quicker • infusing experience, domain expertise and business acumen
Startups created in studios generate traction faster, reach Seed round twice as quickly as traditional startups and also require 41-47% less time to reach Series A/B/C. Most importantly, 60% of them actually do reach Series A. Beyond closing consecutive rounds quicker, Studio-backed startups also exit faster. It takes 5 years for studio startups to exit through M&A or 33% faster than traditional startups, and 7.5 years to IPO or 31% less time than traditional startups.
18 months
vs. 36 months to seed
50%
faster
Exit via M&A
in 5 years vs. 7.5 years
33%
faster exit
IPO in 7.5 years
vs. 10.8 years
31%
faster IPO
Series
A / B / C
47%
faster
Series A
60%
reach
principles of imago
venture studio
01
OWNERSHIP
We take ownership for the entire venture building process from ideation through commercialisation to market entry
02
FRAMEWORK
We adopt and provide a nurturing institutional framework with a special focus on mentoring and community
03
SUPPORT
We provide support with generating traction with investors and managing investment rounds
04
FOUNDATION
The right foundation of any project is accurate market insights. Is there a product worth developing that doesn’t address market needs, both future and present?
05
COLLECTIVE
TEAM is everything, diversity is stability, thus we infuse tangible business experience with the right talent and energy
06
RESOURCES
We build the necessary in-house resources and capacity and develop a well-networked venture building model that offers access to international markets
07
CAREER
We offer an entrepreneurial career model, not just a hub for incubation.
